CASE STUDY:

How To Overcome Sales Objections...

Let's start...

 

I'm going to be showing you the story of two islands and why these two islands can literally change your life when it comes to sales persuasion and the psychology of getting people to buy. I'm going to be revealing to you why these two islands have helped me sell online, offline, in live events, literally how I manage to sell tens of millions of dollars on life stages in front of 3000, 5,000, 10,000 people stadiums. 

 

I would like you to imagine that there are two islands. On my left is the HELL ISLAND and on the right the HEAVEN ISLAND.

 

Imagine that right now your prospects are on the HELL ISLAND. Our goal is to get them across to HEAVEN ISLAND because their life would be better off. They would somehow make more money, have more time, become more confident, become better in certain skills, become healthier, happier, more productive in their life. Everything would be better if they bought that product, program, or service that you offer. You must understand that when it comes to persuasion there are really just three ways, three different angles of persuading somebody to take action. 

 

1. Number one is the vision of HEAVEN ISLAND.

 

I want you to notice that most marketers whenever they try to sell something, they're always using this Heaven Island angle. It sounds like: would you like to make passive income online? Would you like to quit your full-time job? Would you like to fire your boss? 

 

What if I told you that vision of heaven island is the least effective out of the three different angles? What if I told you that number two, the second angle was a lot more powerful? You think people change and you think people act because of motivation or you think people are more likely to take action to avoid paying? I can tell you most of the time people don't wake up in the morning thinking how can I be healthier today? Most of us take help for granted. When does the person really appreciate the help? You know the answer: it's when they lose it. Than a person is more likely to think about, how can I cure it? How can my toothache stop? How can I get rid of the pain in my joints when it happens? Right? Nobody wakes up thinking how can I become healthier? We just vision heaven Island. 

 

2. Number two is the symptoms of HELL ISLAND. 

 

There is a difference between broad pain and specific pain. 

 

A1- Broad pain: Facebook ads accounts are losing money? 

 

A2- Specific pain: Did your Facebook ads account get shut down recently? Is your Facebook relevancy score below a six? 

 

B1- Broad pain: Do you always feel tired?  

 

B2- Specific pain: Do you usually feel tired after having lunch? Are you not able to eat right because of a very busy lifestyle? 

 

What is wrong with this person if they're not moved by how beautiful heaven island is and the payoff of being on Heaven Island. If the pain that they're in is still not painful enough what's wrong with this person and a way to think about this is all I can imagine like you literally went to this island. And you spoke to this person and you ask. Hey, man, what's wrong with you? Why are you not acting? It's a beautiful place over there. Let me show you. Let me take you to the promised land. 

 

If you told this person all of that and they're still not taking action, what do you think could be wrong? 

 

3. This person is having objections.

 

-How do I know if Heaven even exists? There are people thinking like: How do I know? Is this not some fantasy land? What else could this person be thinking? How do I know that? Is there only one HEAVEN ISLAND? Two minutes before this, I just saw on Facebook an advertisement that promised me this promised land, and it looks like there are 200 different Heaven Islands out there. How do I know if this is the real heaven island? This person sees the sharks on the way to Heaven Island. The reason why they're not crossing is being afraid for one of these sharks. These sharks are the objections. How can you now answer their objections?

 

Now you need to think about how you can answer their objections. 

 

Let's say I want to sell protein powder to my audience on Instagram or it could be on an email or Facebook ad through an affiliate link on Amazon and I'm serving an audience of bodybuilders. If I wanted to come from the angle of vision of heaven island: It would sound like: Would you like to be able to build muscle easily and eat right, even when you're on the go? The symptoms of Hell Island would be like: Do you struggle to eat right because of your busy schedule?

 

You want to think about your audience going like YEAH, I do struggle to eat right because of my busy schedule.

 

What is a common objection? 

 

A) Price probably is one of the most common objections. Protein powder is expensive. Putting this out in the form of a Facebook ad or Instagram ad, it would sound like: what does it take to eat right? And would you like to be able to increase your strength, your conditioning, even when you are on the go. 

Protein is the main building block for all bodybuilders, right? So, if anything at all protein powder saves you money, because it is less expensive than a chicken breast. 

 

What did I essentially do? I'm linking the vision of heaven island with symptoms of pain. If the objection is not the price, perhaps they could think too much protein is bad for the kidney. 

 

So that's when in my email and Facebook and Instagram now, I'm going to say hey, what are the things I want to tackle today is people tell me that too much protein is bad for my kidney, and let's talk about whether there's any truth to this.

 

That is how you sell anything to anyone. Understand that people are only moved by these three angles. Hell, Objections and Heaven.

 

If this article got you value, I love for you to share it for more people to visit my webpage: ojgmedia.com/

CASE STUDY:

How To Overcome Sales Objections...

Let's start...

 

I'm going to be showing you the story of two islands and why these two islands can literally change your life when it comes to sales persuasion and the psychology of getting people to buy. I'm going to be revealing to you why these two islands have helped me sell online, offline, in live events, literally how I manage to sell tens of millions of dollars on life stages in front of 3000, 5,000, 10,000 people stadiums. 

 

I would like you to imagine that there are two islands. On my left is the HELL ISLAND and on the right the HEAVEN ISLAND.

 

Imagine that right now your prospects are on the HELL ISLAND. Our goal is to get them across to HEAVEN ISLAND because their life would be better off. They would somehow make more money, have more time, become more confident, become better in certain skills, become healthier, happier, more productive in their life. Everything would be better if they bought that product, program, or service that you offer. You must understand that when it comes to persuasion there are really just three ways, three different angles of persuading somebody to take action. 

 

1. Number one is the vision of HEAVEN ISLAND.

 

I want you to notice that most marketers whenever they try to sell something, they're always using this Heaven Island angle. It sounds like: would you like to make passive income online? Would you like to quit your full-time job? Would you like to fire your boss? 

 

What if I told you that vision of heaven island is the least effective out of the three different angles? What if I told you that number two, the second angle was a lot more powerful? You think people change and you think people act because of motivation or you think people are more likely to take action to avoid paying? I can tell you most of the time people don't wake up in the morning thinking how can I be healthier today? Most of us take help for granted. When does the person really appreciate the help? You know the answer: it's when they lose it. Than a person is more likely to think about, how can I cure it? How can my toothache stop? How can I get rid of the pain in my joints when it happens? Right? Nobody wakes up thinking how can I become healthier? We just vision heaven Island. 

 

2. Number two is the symptoms of HELL ISLAND. 

 

There is a difference between broad pain and specific pain. 

 

A1- Broad pain: Facebook ads accounts are losing money? 

 

A2- Specific pain: Did your Facebook ads account get shut down recently? Is your Facebook relevancy score below a six? 

 

B1- Broad pain: Do you always feel tired?  

 

B2- Specific pain: Do you usually feel tired after having lunch? Are you not able to eat right because of a very busy lifestyle? 

 

What is wrong with this person if they're not moved by how beautiful heaven island is and the payoff of being on Heaven Island. If the pain that they're in is still not painful enough what's wrong with this person and a way to think about this is all I can imagine like you literally went to this island. And you spoke to this person and you ask. Hey, man, what's wrong with you? Why are you not acting? It's a beautiful place over there. Let me show you. Let me take you to the promised land. 

 

If you told this person all of that and they're still not taking action, what do you think could be wrong? 

 

3. This person is having objections.

 

-How do I know if Heaven even exists? There are people thinking like: How do I know? Is this not some fantasy land? What else could this person be thinking? How do I know that? Is there only one HEAVEN ISLAND? Two minutes before this, I just saw on Facebook an advertisement that promised me this promised land, and it looks like there are 200 different Heaven Islands out there. How do I know if this is the real heaven island? This person sees the sharks on the way to Heaven Island. The reason why they're not crossing is being afraid for one of these sharks. These sharks are the objections. How can you now answer their objections?

 

Now you need to think about how you can answer their objections. 

 

Let's say I want to sell protein powder to my audience on Instagram or it could be on an email or Facebook ad through an affiliate link on Amazon and I'm serving an audience of bodybuilders. If I wanted to come from the angle of vision of heaven island: It would sound like: Would you like to be able to build muscle easily and eat right, even when you're on the go? The symptoms of Hell Island would be like: Do you struggle to eat right because of your busy schedule?

 

You want to think about your audience going like YEAH, I do struggle to eat right because of my busy schedule.

 

What is a common objection? 

 

A) Price probably is one of the most common objections. Protein powder is expensive. Putting this out in the form of a Facebook ad or Instagram ad, it would sound like: what does it take to eat right? And would you like to be able to increase your strength, your conditioning, even when you are on the go. 

Protein is the main building block for all bodybuilders, right? So, if anything at all protein powder saves you money, because it is less expensive than a chicken breast. 

 

What did I essentially do? I'm linking the vision of heaven island with symptoms of pain. If the objection is not the price, perhaps they could think too much protein is bad for the kidney. 

 

So that's when in my email and Facebook and Instagram now, I'm going to say hey, what are the things I want to tackle today is people tell me that too much protein is bad for my kidney, and let's talk about whether there's any truth to this.

 

That is how you sell anything to anyone. Understand that people are only moved by these three angles. Hell, Objections and Heaven.

 

If this article got you value, I love for you to share it for more people to visit my webpage: ojgmedia.com/

Heaven and Hell Island

Heaven Island

Heaven Island

Hell Island

Hell Island

Heaven Island
Hell Island

+1 440 5177161

+1 440 5177161

OJGMEDIA

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